Social media platforms are essential facets of exposing the business to the competitive markets and reaching out potential consumers. The foremost advantage of social networks in businesses is the enhancement of communication, information exchange, and knowledge sharing.

This aspect of social networks enhances a mutual connection between consumers and entrepreneurs that subsequently boosts the productivity of the businesses. During promotion, advertising, and announcement of social networks like LinkedIn, Twitter, and Instagram are progressively becoming essential communication tools

These social media networks play a pivotal role in boosting marketing campaigns for organization’s products and services, which subsequently influences positive business outcomes. Modern consumers currently rely more on social networks to access relevant information concerning new products and services offered by companies.

Considers social media as a great platform useful in creating the accurate market buzz before launching a new product or service as consumers are currently demanding exemplary services, social media enhances marketing campaigns, which are becoming useful in strengthening product and service information within the markets.

Using powerful videos, photographs, audio streaming, widgets, and other social media features, companies create and share quality content to communicate their services and products to the business community.

Notwithstanding its ability to transform almost every aspect of modern business activity through sophisticated technologies, social media has also received criticism from entrepreneurs The foremost challenge that comes with the modern technologies and the social media networks is the presence of insecurity within these platforms.

Entrepreneurs have little potency to control the growing cyberspace and Internet security, possess little control over the entire conservation, and can barely manipulate the pessimistic perceptions of clients expressed in public social websites.